$100 OFF In-office Zoom Whitening For first 100 patients through
date
$100 OFF In-office Zoom Whitening For first 100 patients through
date
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Why People Love Fame Dental

I know Dr. Amit Merchant for many years. He is well versed with new dental technologies. I love the beauty of clinic fame dental. Love online scheduling, paperless and digital technologies in the clinic.
Fareed T.
Have been to Fame Dental. Impressed by the modern equipment and updated technology. I am sure you’ll love visiting the clinic.
Rozina P.
Dr. Amit's dedication to staying updated with the latest advancements in dentistry ensures top-notch treatment for his patients. I highly recommend Dr. Amit for his expertise and commitment. He excels in all aspects of dental care, from routine check-ups to advanced procedures.
Ali T
Attended Fame dental ribbon cutting ceremony today on Frisco. Great dentist. Amazing clinic. So many services at discounted prices. Highly recommend
Platho D.
Fame Dental has all of the newest state of the art equipment! Their staff is so kind, and the dentist Dr. Merchant is very competent. Frisco is lucky to have Fame Dental! I highly recommend them.
Rozina A.
Dr Amit Merchant is one of the finest dentist in the Frisco area. He is very knowledgeable and expert in his field. The staff was incredible and made me feel comfortable as I was very nervous on my visit day. I’d definitely recommend this dental office for anyone looking for a new dentist.
Kavita V.
Great bedside manner and the doctor Merchant explained every procedure clearly. Great staff too. Highly recommend fame dental to anyone looking for a dentist.
Olanike E.
Very reliable and qualified dentist. Happy to see you grow Dr. Amit Merchant. # Fame Dental # great care
Nosheen A.
Needed a crown and Dr. Merchant was able to see me on a Saturday, which worked best for me. Easy and pain free experience. They are very friendly and talked me through what the procedure entailed. I will definitely go back for regular visits.
Brian P.
I am very happy with the services I received yesterday at Fame Dental. Appointment on Saturday made it feasible. Dr. Merchant is my dentist for about 8 years now. He is a great dentist. Diana is a perfect addition to the team. Everything was automatic, quick, and easy. Kudos to the team!
Zara S.
Dr. Merchant recently did my crown, bridges, filling, and cleaning. He is amazing and skillful in his work. He worked really hard. Post-treatment care and follow-up is exceptionally good. The dental assistant Diana is also very knowledgeable and helpful. It is very convenient as they are open on evenings and weekends. I am very satisfied with the results. Affordable prices! Great team! Great services!
Almas S.
Had a great experience! Dr Merchant is amazing! Not only got my teeth cleaned but also got preventative care information. Thank you
Lakshmi Narayana G.
My treatments were done very well. Appointment time of my choice was given and all work got done in time. Quick and efficient staff. Dr. Merchant answered all my questions to my satisfaction and responded quickly to me when I called back with more questions. Highly recommend Fame Dental.
Rafiq S.
I have been a patient of Dr. Merchant. I can speak to his excellent skills. Very satisfied with the dental care provided to me. Loved the set up and modern equipments at Fame Dental. I highly recommend visiting Dr. Merchant for any dental services you need 👍 …
Rehan S.
Had an amazing experience. Dr. Merchant was very patient and walked me through the entire process. I walked out very satisfied and am eager to see the final results of my procedure.
Shehzad S.
Really appreciate how kind and thoughtful the staff are at Fame Dental! The facility is extremely clean and technology is up-to-date! Highly recommend you get your dental care here!
Azeem H.
Wow amazing! Beautiful dental office. Dr. Merchant and his dental team is very very good. Modern technology and qualified staff. Attended ribbon cutting and grand opening tour of Fame Dental. Enjoyed snacks and discount coupons :)
Shiraj H.
Awesome dental office in Frisco. The Dentist and the staff are amazing. The place looks clean and beautiful. Highly recommend them
Swathi G.
Fame Dental has extremely welcoming staff that cultivate a comforting experience from check in to check out. Dr. Merchant is very skilled, knowledgeable and warm. You won’t be disappointed with your experience at Fame Dental!
Jennifer L.
Fame Dental has incredible and kind doctors and staff on hand! Their facility is clean and the equipment is all up to date. I highly recommend visiting for all of your dental needs.
Kiran A.

Professional Teeth Whitening in Frisco, TX

A smiling woman holding a cup of coffee.

Why Choose Professional Teeth Whitening?

While over-the-counter whitening products can offer some improvement, they often fall short of delivering the results you desire. Our professional teeth whitening treatments provide more significant and longer-lasting results. We use advanced whitening technology to remove stains and discoloration caused by coffee, tea, wine, tobacco, and the natural aging process. Our in-office whitening sessions are quick and convenient, allowing you to achieve a noticeably whiter smile in just one visit.

Signs You Should See the Dentist About Teeth Whitening

Wondering if professional teeth whitening is right for you? Here are some signs that it might be time to visit Dr. Merchant:

  • Persistent Stains: Over-the-counter products aren't removing the stains.
  • Discoloration: Your teeth are noticeably yellow or discolored.
  • Upcoming Events: You want a dazzling smile for a special occasion.
  • Self-Esteem: You feel self-conscious about your smile.

If any of these apply to you, a professional teeth whitening treatment could be the solution.

A woman standing in front of a blue sign.
A person in a dentist's office is doing a procedure on a woman '.

How Teeth Whitening Works

Professional teeth whitening works by using safe, effective bleaching agents that break down stains and discoloration on the enamel and dentin layers of your teeth. At Fame Dental, we offer both in-office and take-home whitening options to suit your lifestyle and whitening goals.

What to Expect During Your Whitening Session

When you visit Fame Dental for a teeth whitening, here’s what you can expect:

In-Office Teeth Whitening

Our in-office teeth whitening procedure is quick and highly effective. Here’s what you can expect:

  1. Consultation: Dr. Merchant will examine your teeth and discuss your whitening goals.
  2. Preparation: Your gums and lips will be protected, and a whitening gel will be applied to your teeth.
  3. Activation: A special light may be used to activate the gel, enhancing the whitening process.
  4. Results: You’ll see immediate results, with teeth typically becoming several shades whiter in just one visit.

Take-Home Teeth Whitening

For those who prefer to whiten their teeth at home, we offer custom take-home whitening kits. Here’s how it works:

  1. Custom Trays: We create custom-fitted trays based on impressions of your teeth.
  2. Whitening Gel: You’ll receive a professional-grade whitening gel to use with the trays.
  3. Instructions: Dr. Merchant will provide detailed instructions on how to use the trays and gel effectively.
  4. Gradual Results: You’ll notice gradual whitening over a period of one to two weeks, with optimal results after completing the recommended treatment course.
Both options are designed to provide you with a whiter, brighter smile while ensuring your comfort and safety.
Dr. Amit Merchant
nominee
New Dentist
of the Year
Texas Academy of General Dentistry
2022

Meet Our Smile Experts

Fame Dental is more than just a dental office—it's a community where every patient is treated with the utmost respect and care. We invite you to join our family and experience the difference that thoughtful, patient-focused care can make!

Dr. Merchant is a Fellow of the Academy of General Dentistry

If your dentist is a Fellow of the Academy of General Dentistry (FAGD), they are the best of the best in the field. Only about 6 percent of general dentists in the U.S. and Canada are AGD Fellows.
You can rest assured that your dentist cares about knowing the latest techniques and best practices in dentistry. Your dentist practices these techniques in a classroom setting multiple times a year — not every dentist does this.

Welcome to Our State-of-the-Art Dental Practice

Experience exceptional dental care at our fully digital, cutting-edge practice. Using the latest advancements in modern dentistry, including digital tools, fully paperless systems, 3D CBCT scanners, and cutting-edge iTero technology, we ensure the highest quality outcomes for your dental health.

Enjoy a Relaxing & Supportive Environment

We believe that a visit to the dentist should be as comfortable and stress-free as possible. That's why we've designed our practice to feel like a home away from home, complete with Netflix, Hulu, HBOMax, music with Beats Solo 4 wireless headphones, TVs in patient rooms, and even cozy blankets and pillows to keep you comfortable.

Join the Fame Dental Family

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Same-Day Emergencies

A Comfort-First Approach

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A woman in a black shirt is shaking hands with another woman.

Scheduling Convenience

Frequently Asked Questions

Is teeth whitening safe?

Yes, professional teeth whitening is safe when performed under the supervision of a dentist. Dr. Merchant uses safe, effective products and techniques to ensure your teeth and gums are protected throughout the process.

How long do the results last?

The longevity of teeth whitening results varies depending on your lifestyle and oral hygiene habits. With proper care, you can expect your smile to stay bright for several months to a year. Avoiding staining foods and beverages and maintaining good oral hygiene can prolong your results.

Will teeth whitening cause sensitivity?

Some patients may experience temporary sensitivity after teeth whitening. Dr. Merchant takes steps to minimize sensitivity, and we can recommend products to help manage any discomfort you may experience.

How often can I whiten my teeth?

It’s generally recommended to wait at least six months to a year between professional whitening treatments. Over-whitening can lead to tooth sensitivity and enamel damage, so it’s important to follow Dr. Merchant’s advice on the appropriate frequency for your treatments.

New Patient Specials

In-office Zoom Whitening

$100 OFF
For first 100 patients
Limited Time Offer. For New Patients Only.
Expires on DATE.

Adult Complete Checkup

$69
Including an exam, X-rays, and a basic cleaning. Must mention or present this coupon at time of booking.
Limited Time Offer. For New Patients Only.
Expires on DATE.

Check Your Insurance

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Geha
Delta Dental Premier
Delta Dental
United Healthcare
TRICARE Dental Program (TDP)
United Healthcare Global (Inside U.S.)
United Healthcare Community Plan
United Concordia - Tricare Dental Plan
United Concordia - Federal Employees Program
UFT Welfare Fund
United Concordia (Encounters)
United Concordia - Dental Plus - PA Blue Shield
UniCare
United Concordia Companies, Inc.
Trigon - Blue Cross/Blue Shield of Virginia
Trigon - Blue Cross/Blue Shield of Colorado
Tricare Retiree Dental Program
Tricare Active Reservists
Standard Insurance Co. of New York
Sun Life Financial (United Concordia)
Skygen USA
Standard Insurance
SelectHealth
Securian/Patriot Dental
Securian Dental
Reliance Standard Life
Regence Blue Cross/Blue Shield of Oregon (out of State Providers)
Public Employee Health Program (PEHP)
Principal
PrimeWest
PrimeCare, Wisconsin State and Federal Employees and Medicaid
Physicians Mutual (Dental)
Oklahoma DRS Doc
Phoenix Health Plans (DentaQuest)
Medicaid of Wisconsin - DentaQuest
Molina
North Dakota Dental Service
Minnesota Blue Cross Dental (UCCI)
MetLife
Medicaid of Wisconsin, PrimeCare
Medicaid of Wisconsin, Humana / TDC
Medicaid of Washington
Medicaid of Virginia, HealthKeepers Plus
Medicaid of Texas - DentaQuest
Medicaid of Utah
Medicaid of Texas - MCNA
Medicaid of Tennessee, BlueCare
Medicaid of New York
Medicaid of Indiana
Medicaid of Minnesota
Medicaid of Michigan
Medicaid of Connecticut
Medicaid of Alabama
HealthScope Benefits
Level
Managed DentalGuard
Managed Care of North America, Inc. (MCNA)
International Brotherhood of Electrical Workers (IBEW), Local 38 Health & Welfare Fund
Indiana/Kentucky/Ohio Regional Council of Carpenters Welfare Fund
Humana Specialty Benefits State of Florida Dental
Humana Specialty Benefits Florida Healthy Kids Dental
Humana
Humana CompBenefits Federal Plan Dental
Hershey Healthsmile
Healthsource Provident
HealthScope Benefits (Tribute Health Plan)
HealthScope Benefits/ Morris Associates
HealthScope Benefits / EHC Repricing
HealthScope Benefits/ACPMO
HealthChoice Oklahoma
Healthcare Highways
HDS Medicaid
Hawaii Dental Service
Guardian Life Insurance Co. of America
Golden West Dental
Florida Combined Life (Dental)
First Reliance Standard
Empire Blue Cross/Blue Shield
Direct Dental Administrators, Inc.
Dental Guard Preferred
Deseret Mutual Benefit Administrators
DentaQuest - Government
DeltaCare USA - Encounters
Delta Dental - Tricare Retiree
Delta Dental of West Virginia
Delta Dental of Washington DC
Delta Dental of Virginia
Delta Dental of Washington
Delta Dental of Rhode Island
Delta Dental of Tennessee
Delta Dental of South Carolina
Delta Dental of Puerto Rico
Delta Dental of Pennsylvania
Delta Dental of Oklahoma
Delta Dental of Ohio
Delta Dental of North Dakota
Delta Dental of North Carolina
Delta Dental of Minnesota
Delta Dental of New York
Delta Dental of New Jersey
United Concordia Companies, Inc.
Principal
Guardian Life Insurance Co. of America
Humana
Geha
MetLife
Aetna Dental Plans
CIGNA
Delta Dental Premier
Delta Dental

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